Nespresso - Yemen
Nespresso® challenged us to create the first Exclusive Edition of 2020.
They were clear in terms of what they wanted to have. Something premium! And one of the reasons was because we had to work on one of the most incredible coffee of the world - precisely from Yemen. They wanted the perfect solution, particularly one that could overtake any negative association. A product that represents only the best of the two worlds: Yemen (identity) & Coffee (rarity).
I've made some researches and after that we were so eager to present the solution! One that had the ability to create a pleasurable experience by transporting the consumer to another opposite view and idea from what most of us have from Yemen. We decided to open a portal to an incredible, unknown, but real part of the beautiful Yemen, and where coffee is a treasure.
Nespresso® decided to have Yemen Exclusive Edition available in dozens of countries - limited to existent stock - as a Private and Public sales.
Acknowledgements: I had the pleasure to be Head of Project. Beside being the creative of this project - Nespresso Yemen Exclusive Edition, I also had the chance to be in direct contact with Nespresso from the mid process to end of this project. I should credit my colleague Jeremy Powell (Client Service Director) by trusting this project to me, by his fantastic insights, and finally by allowing me to take full lead on this (as for the team that helped me on the production process and César Moura for working together on this photo session production).
It was so great to be constantly in touch with Nespresso SA and endind up being part of the production process and approval at the print house.
Working for and with Nespresso was - definitely - an amazing experience.