"Since the very beginning the design team had based their logo on the Fibonacci Sequence, which is always present in the client’s furtinute.
The “X” was a fundamental element used in the brand’s visual language. It’s weight and geometry allow designers to reduce it to smaller scales and use it in isolation. The lines serve as a reference to the various existing furniture lines as well as several others that the client intends to create."
description by SendPoints
in Visual Harmony - Proportion In Graphic Design
- Client: Xilomea
- Type:Branding, Identity, Video