Acknowledgments: I had the pleasure to be the Head of Design. But beside being the creative fully involved in this project, I must credit my dear colleague Jeremy Powell (Client Service Director/Manager) by trusting me this project, by all his fantastic insights and by allowing me to take full lead on this. Thanks also goes to the team that helped me with the production process. My friend César for working together on this photo session. And the responsables for this project at Nespresso that I had the pleasure to met and work with. Last but not least, to the fantastic team at the printhouse.
CLIENT: Curmi & Partners www.curmiandpartners.com
TYPE: Campaign, Strategy, Digital Design, Social Media, Marketing
AGENCY: BRND WGN - Malta
Curmi & Partners is a company leader in providing investment services in the Maltese islands. And this project was made while I was working in Malta at the brand agency BRND WGN.
The goal was clear: to create a label where quality is reflected; the quality of the wine! Since the very beginning, Up Studio's design found in Quintas do Homem a very unique, traditional and beautiful granary with a Christian cross known as "the cross of the four evangelists". The cross itself have a powerful and positive meaning, proclaiming good news and driving away the bad ones.
The perfect design was reached with the perfect label cut and a unique cross, creating a particular texture in a beautiful pattern with a graphic illusion (depending on the viewing distance). And to have the absolute symbiosis, a proper wine-label paper was selected to preserve the graphic elements when the bottle falls down into fresh water and ice. Even the color scheme was examined; each of the colors play together in a perfect harmony, a last and precise touch to bring this label to life.