Health for Moz.
A new face for hope, a new joy for Mozambique


CLIENT
Health4Moz.
TYPE
Visual Identity, rebrand, silk screen printing
YEAR
2014
ACADEMIC + Agency
ESAD Matosinhos + Up Studio
Portugal
Health For Moz is an international organization (NGO) which project was born in Portugal and they are acting essentially in Mozambique.
They are associated to the heath care and medicine education in Nampula. A needy city, with 4 million residents.

In the end of the last year, the ESAD (school of arts and design based in Oporto) finalist students of Communication Design were asked to make a new identity for an international non-governmental organization for development that was born in Portugal, but that was acting in Mozambique, actually in Nampula.
This NGO have a founder-group of 30 doctors from different knowledge areas (pediatrics, obstetrics, ophthalmology, surgery, orthopedics and many others).
The main goal of this NGO, is to act on the ground, improving the quality of services provided to children/adolescents and their families.
The general goals are: to have developers in medical training, nurses and health technicians in pre and postgraduate framework.

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Nampula - the main city where they act - is the biggest city in the north of Mozambique but at the same time it's the poorest in the country: 15 million people lives there, the average life comes only to those 49 years of age, 44% of children are malnourished, and there is only a 50% of literacy.
But not everything's bad! Everyone can find good fish and a lot of fruits, people are very humble, friendly, and always smiling, and kids are very affectionate to everybody. So it's a people made of a lot of colors, with a lot of positive sensations, and very warm as the country where they live. So it is very important to convey that!

I decided to create a logo with every single value of Mozambique. And it was really important for me to trying to communicate that for the mozambicans, and even for the portuguese people or others from others countries who decided to help this NGO. They need to know and feel this organization like if it was a real family. And all that comes from Mozambique and lives in Mozambique, it's Health For Moz; because children and families who have the hand of those doctors, they already can feel part of that essence and energy.Then, also the sun, the landscapes, the sea, the capulana, the people, every single thing related with Mozambique was definitely used as my inspiration during all the process to find and to reach until the final solution for the logo.It's a logo that can be easily remembered, drawn by hand, and it's definitely a image ready for the future, which whole identity is clean, clear and regardless of is peacefulness, it is composed of a positive energy.

After the end of the deadline, this identity arrived to the final and was the selected one between almost a hundred identities made by others finalist students of the university.

Last but not least, I want to give my special thanks to:
Susana Fernando - teacher at ESAD and freelancer designer

And plus, my thanks to:
César Moura - partner at Up Studio, designer
Pedro Serapicos - teacher at ESAD Matosinhos and designer
João Tiago - teacher at ESAD Matosinhos and designer
Margarida Azevedo - teacher at ESAD Matosinhos
Catarina Alves - silkscreen printing partner at ESAD
Óscar Maia - graphic designer

READ ABOUT HEALTH FOR MOZ

CLIENT: Health4Moz.
TYPE: Visual Identity, rebrand, silk screen printing
YEAR: 2014-2015
ACADEMIC + AGENCY: ESAD Matosinhos + Up Studio - Portugal

Health For Moz is an international organization (NGO) which project was born in Portugal and they are acting essentially in Mozambique.
They are associated to the heath care and medicine education in Nampula. A needy city, with 4 million residents.

In the end of the last year, the ESAD (school of arts and design based in Oporto) finalist students of Communication Design were asked to make a new identity for an international non-governmental organization for development that was born in Portugal, but that was acting in Mozambique, actually in Nampula.
This NGO have a founder-group of 30 doctors from different knowledge areas (pediatrics, obstetrics, ophthalmology, surgery, orthopedics and many others).
The main goal of this NGO, is to act on the ground, improving the quality of services provided to children/adolescents and their families.
The general goals are: to have developers in medical training, nurses and health technicians in pre and postgraduate framework.

Nampula - the main city where they act - is the biggest city in the north of Mozambique but at the same time it's the poorest in the country: 15 million people lives there, the average life comes only to those 49 years of age, 44% of children are malnourished, and there is only a 50% of literacy.
But not everything's bad! Everyone can find good fish and a lot of fruits, people are very humble, friendly, and always smiling, and kids are very affectionate to everybody. So it's a people made of a lot of colors, with a lot of positive sensations, and very warm as the country where they live. So it is very important to convey that!

I decided to create a logo with every single value of Mozambique. And it was really important for me to trying to communicate that for the mozambicans, and even for the portuguese people or others from others countries who decided to help this NGO. They need to know and feel this organization like if it was a real family. And all that comes from Mozambique and lives in Mozambique, it's Health For Moz; because children and families who have the hand of those doctors, they already can feel part of that essence and energy.Then, also the sun, the landscapes, the sea, the capulana, the people, every single thing related with Mozambique was definitely used as my inspiration during all the process to find and to reach until the final solution for the logo.It's a logo that can be easily remembered, drawn by hand, and it's definitely a image ready for the future, which whole identity is clean, clear and regardless of is peacefulness, it is composed of a positive energy.

After the end of the deadline, this identity arrived to the final and was the selected one between almost a hundred identities made by others finalist students of the university.

Last but not least, I want to give my special thanks to:
Susana Fernando - teacher at ESAD and freelancer designer

And plus, my thanks to:
César Moura - partner at Up Studio, designer
Pedro Serapicos - teacher at ESAD Matosinhos and designer
João Tiago - teacher at ESAD Matosinhos and designer
Margarida Azevedo - teacher at ESAD Matosinhos
Catarina Alves - silkscreen printing partner at ESAD
Óscar Maia - graphic designer

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