At the end, it was a great experience to know that we contributed, advertising to enrich the cultural meaning of its ‘What Else?’ ethos and “Nespresso® & You” world. Because values - at their core - they are emotional, they are essencials.
CLIENT: Nespresso® www.nespresso.com
TYPE: Consumer Brand, Release, Brand Activation, Digital Art and Design, Illustration
AGENCY: MEO Design et Communication - Switzerland
We helped Nespresso® to stir a deeper, closer relationship with their loyal customers. This is Nespresso & You.
The purpose was to enforce the bonds between brand & customer, celebrating together at least one year of union. The end process consists in sending to the customer a special postcard (personalised with the client's name) and a pack of 9 different Nespresso® capsules.
Since it's a brand activation that encompasses different languages, we had to have in high consideration a message that had to work across different linguistic targets, triggering delightful feelings, perfectly understandable and familiar across everyone. To explain, let's take the idea behind one of the visuals and analogy “Nespresso is like a icing on the top of a cake” that leads us to “a complete and perfect celebration is made with Nespresso & You”. A well known figurative concept and easily translatable, where everything gets only special when together.