Snickers
Rebranding a legendary brand


CLIENT
-
TYPE
Consumer Brand, Product Release, Brand Activation, Packaging
YEAR
2019
Note
Requested project by a brand studio based in
Lithuania
Snickers rebrand. The mission was clear: to redesign Snickers® brand, which has been affirmed for almost a century! A new design that reinforces the historical brand, giving it a contemporary refresh.

We also have a motto: "Share your heartbeat". Which helps to feed more marketing and strategies ideas. This connects and strengthens the chains and relationships between consumers and brands, and can promote new ideas for more engagements in the social media platforms. This was also inspired by the unique bottom pattern that come from the conveyer, on which bars cool at the Mars factory.

To reach these results, a research was previously done on the brand, its positioning, its strategy, products, competition, packaging and marketing promotional policies.

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Acknowledgments: I had the pleasure to be the Head of Design. But beside being the creative fully involved in this project, I must credit my dear colleague Jeremy Powell (Client Service Director/Manager) by trusting me this project, by all his fantastic insights and by allowing me to take full lead on this. Thanks also goes to the team that helped me with the production process. My friend César for working together on this photo session. And the responsables for this project at Nespresso that I had the pleasure to met and work with. Last but not least, to the fantastic team at the printhouse.

READ ABOUT SNICKERS

CLIENT: Nespresso® www.nespresso.com
TYPE: Consumer Brand, Product Release, Print, Digital Design, Illustration
YEAR: 2019-2020
AGENCY: MEO Design et Communication - Switzerland

Nespresso® challegend us to create the first Exclusive Edition of 2020.
And they were clear about what they wanted to have: something Premium since the product would be definitly more expensive, and because we are talking about a rare and unique coffee from Yemen. But they were also concerned about how could we find a creative solution by presenting Yemen, without displaying bad memories at the consumer heads (about a country that has been associated with conflicts).

As I love to do, I did an intensive research learning the most that I could about Yemen and about their coffee culture. That's when I found part of their identity in their stunning landscapes where the coffee comes to life with scarce water in high rocky mountains. Here we had the solution: to create an open window about a beautiful treasure from Yemen.

Nespresso decided to turn this product available to dozens of countries - limited to existent stock - inicially as a Private Edition but they've also decided to turn it available to some other countries as Public Sales Edition.

Acknowledgments: I had the pleasure to be the Head of Design. But beside being the creative fully involved in this project, I must credit my dear colleague Jeremy Powell (Client Service Director/Manager) by trusting me this project, by all his fantastic insights and by allowing me to take full lead on this. Thanks also goes to the team that helped me with the production process. My friend César for working together on this photo session. And the responsables for this project at Nespresso that I had the pleasure to met and work with. Last but not least, to the fantastic team at the printhouse.

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