Up Studio I
A Importância do Analógico no Design Contemporâneo


CLIENT
-
TYPE
Editorial Design, Silk Screen Printing, Illustrations, Art Direction, Creative Direction, Project Management
YEAR
2014
ACADEMIC + Agency
Up Studio
Porto - Portugal
Up Studio I - "The value of the analogue in the contemporary design" was born as a self-publishing book by Up Studio (the 1st).
For this project we invited some greats graphic designers (students, new designers, and masters) as we pretend to do with the others books that we want to launch in a near future.

The main goal was to have a self-publishing based on a strong collaborative work and in that way, to have a clear spot of what's their opinion about the old print systems/methods - the so well called "analog" - in the current panorama, as to have a illustration and compare the different styles. With that in mind, we wanted to make a very special and very unique book printed in serigraphy with the CMYK colors.

So we use the printed system colors to separate/identify the work of students, new designers and masters designers, and black for text (e.g.: the posfacio). We also gave freedom for every participant to illustrat as they wanted, and to say what they want about the book's thematic. The only criteria?! To think and create an illustration, related with the subject with the colors (2) / two print layers.

The book is compose by: one strong analysis + illustrations of graphic designers/illustrators (23)+ short reflexion text of each participants + posfacio (by José Bartolo).

Read more

To all the illustrators that spend time and time to work for this project, thank you from the bottom of our heart. We still need to give our thanks to Catarina Alves,
Sr. Carvalho and teacher Leonardo Mira for the precious help.
Curator/project mentor, José Bártolo, the students invited and involved: Inês Rodrigues - João Fernandes - João Sottomayor - Flipe GranjaPedro Branco - Rita Silva - Ricardo Ribeiro, as for the new designers: Xesta Studio - Lyft - Get Up, Folks! - Tiago Vaz - Marina MotaMaria João - César Moura - Floduardo Almeida and, last but not least, the masters in design: Elias Marques - Joana Rêgo - Andrew Howard - Susana Fernando - Pedro Serapicos - Gémeo Luís - The Royal Studio - Catarina Alves  

Curator/project mentor:
José Bártolo

Editorial design:
Up Studio (Floduardo Almeida and César Moura)

Up Studio self-publishing I_Floduardo_César
Up Studio self-publishing I_Floduardo_César
Up Studio self-publishing I_Floduardo_César
Up Studio self-publishing I_Floduardo_César
Up Studio self-publishing I_Floduardo_César
Up Studio self-publishing I_Floduardo_César
Up Studio self-publishing I_Floduardo_César
Up Studio self-publishing I_Floduardo_César
Up Studio self-publishing I_Floduardo_César
Up Studio self-publishing I_Floduardo_César
Up Studio self-publishing I_Floduardo_César
Up Studio self-publishing I_Floduardo_César_Elias Marques_ESAD
Up Studio self-publishing I_Floduardo_César_José Bartolo_ESAD

"This self-publication works in a border area. It actually represents a border crossing from several perspectives:

1. The authorship. As a publication started as an academic project by César Moura and Floduardo Almeida, its framing became more professional with the creation of Up Studio by these two designers; on the other hand, being a project initiated by them, the different collaborations that enrich the publication suggest that we see it as a project of collective authorship, which is a hallmark of some of the most interesting contemporary independent publications.

2. The media. The proposed reflection subject/theme - 'the importance of analog in contemporary design' - is a topic of profound relevance; but it is also a way of thinking about contemporaneity through a look, one would say, archaeological, attentive to historical evolution and the way in which the forms of the past generate the present.

3. That of the generations. As this publication was created by two young designers, this zine brings together collaborations from three generations, emphasizing, after all, that an independent project like this may not be developed except within an economy of exchanges and affections, within a process of sharing that, in the end, it is enriching for everyone.

José Bártolo, May 2014

READ ABOUT UP STUDIO I

CLIENT: -
TYPE: Editorial Design, Silk Screen Printing, Illustrations, Art Direction, Creative Direction, Project Management
YEAR: 2014
ACADEMIC + AGENCY: ESAD Matosinhos + Up Studio - Portugal

Up Studio I - "The value of the analogue in the contemporary design" was born as a self-publishing book by Up Studio (the 1st).
For this project we invited some greats graphic designers (students, new designers, and masters) as we pretend to do with the others books that we want to launch in a near future.

The main goal was to have a self-publishing based on a strong collaborative work and in that way, to have a clear spot of what's their opinion about the old print systems/methods - the so well called "analog" - in the current panorama, as to have a illustration and compare the different styles. With that in mind, we wanted to make a very special and very unique book printed in serigraphy with the CMYK colors.

So we use the printed system colors to separate/identify the work of students, new designers and masters designers, and black for text (e.g.: the posfacio). We also gave freedom for every participant to illustrat as they wanted, and to say what they want about the book's thematic. The only criteria?! To think and create an illustration, related with the subject with the colors (2) / two print layers.

The book is compose by: one strong analysis + illustrations of graphic designers/illustrators (23)+ short reflexion text of each participants + posfacio (by José Bartolo).

To all the illustrators that spend time and time to work for this project, thank you from the bottom of our heart. We still need to give our thanks to Catarina Alves,
Sr. Carvalho and teacher Leonardo Mira for the precious help.
Curator/project mentor, José Bártolo, the students invited and involved: Inês Rodrigues - João Fernandes - João Sottomayor - Flipe GranjaPedro Branco - Rita Silva - Ricardo Ribeiro, as for the new designers: Xesta Studio - Lyft - Get Up, Folks! - Tiago Vaz - Marina MotaMaria João - César Moura - Floduardo Almeida and, last but not least, the masters in design: Elias Marques - Joana Rêgo - Andrew Howard - Susana Fernando - Pedro Serapicos - Gémeo Luís - The Royal Studio - Catarina Alves  

Curator/project mentor:
José Bártolo

Editorial design:
Up Studio (Floduardo Almeida and César Moura)

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