...studies suggest that the world is getting more attached to the animals. We seem to start to value animals over people and we can easily notice this type of reaction in the internet. As a result, by portraying animals we were able to appeal to the vegan community, but also call the attention of a generic consumer, mostly from younger generations searching for healthy cheese alternatives / dairy products alternatives.
As for what concerns the illustrated animals, those were not randomly choosed and created. They are actually linked with the additional ingredients that caracterize each of the products (for instance, the boar as a lover of mushrooms).
We also had the planet earth environment into consideration, this brand stands for free-of-plastics. People have been tempting to value the brands that clearly display this flag.
At the end we have: diversification of product packagings (that helps the consumer to easily identify and select his favourite cheese(s), and reinforces the consumer's will to buy all the collection) and the differentiation by a unique consumer experience (a earth friendly packaged product - where cheese is revealed after the process of opening the reusable carboard pack and unfolding a biodegradable parchment paper).
Acknowledgements: My thank you goes to Podpunkt for giving me the chance to work on this project as a head of design, as it goes for the the client Zuzię Rzymanek and Magdę Rzymanek, both sisters and founders of this amazing brand.
Strategy & Thinking: Floduardo de Almeida
Art Direction: Floduardo de Almeida & Diana Makulska
Graphic Design: Floduardo de Almeida & Agnieszka Prus
Photography: Zuzanna Rzymanek
CLIENT: Vane Ivy
TYPE: Brand, Visual Identity, Brand Release, Print, Digital Design
FREELANCE: Requested work.
Vane Ivy is an idea that was born in Malta, but the project itself is made in Europe with a global vision! Vane Ivy assumes itself as the future of brand agencies: a brand consultant agency. They bring two worlds: First, they set brands on the course to success by providing complete brand directions and second, they manage brands growth with the launch of campaigns and market strategies offering a full complete support to optimize results and to haul and retain customers.
The name follow his core. Elements (vane and ivy) that takes the right directions in nature! And here, the same company, distinguished from many others, provides two different areas that are highly important for the brands; both services are co-related, working very close together to ensure the best results. Vane Ivy is made of a young team, forward-looking, but also mature, serious but also fun, and with a particularity: all the creatives are experienced freelancers.
So above we had the solution in a lot of keywords: We decided to create a unique and distinguished brand, by being able to adopt different voices for different purposes, moments, and supports. Vane Ivy challegens the status quo.