Wege Siostry
The rise of a brand with a unique plant based alternative product


CLIENT
Wege Siostry
www.wegesiostry.pl
TYPE
Consumer Brand, Product Release, Print, Packaging Design, Illustration
YEAR
2018
Agency
Podpunkt
Poland
Wege Siostry (Vegan Sisters) is a vegan brand from Poland. When they reached us (at Podpunkt), they only had one year of market experience, selling this handmade product at small shops. This rebrand helped the brand to fastly have more demand and expand abroad: Today they sell in multiple european countries and some of the biggest markets in Poland (as it goes for LIDL in over 400 stores, or even E.Leclerc). This is the first and the main brand's product. An alternative to cheese essentially made from cashews.

Starting with the Mission: The founders of this brand asked for a full rebranding. They wanted to bring life, personality, a positive consumer attention and curiosity, driving and increasing sales.

Study & Solution: First I've tried to find out connections that could link the brand to the consumers brand's target, preferably by triggering positive emotions and something that could dazzle. And in many of the aspects founded in my research, there was particularly one that stood out: the fact that the vegan community (main brand's audience/consumers) takes animal-care into great consideration and has high interest for plant based alternatives products. Secondly, ...

Read more

...studies suggest that the world is getting more attached to the animals. We seem to start to value animals over people and we can easily notice this type of reaction in the internet. As a result, by portraying animals we were able to appeal to the vegan community, but also call the attention of a generic consumer, mostly from younger generations searching for healthy cheese alternatives / dairy products alternatives.
As for what concerns the illustrated animals, those were not randomly choosed and created. They are actually linked with the additional ingredients that caracterize each of the products (for instance, the boar as a lover of mushrooms).
We also had the planet earth environment into consideration, this brand stands for free-of-plastics. People have been tempting to value the brands that clearly display this flag.
At the end we have: diversification of product packagings (that helps the consumer to easily identify and select his favourite cheese(s), and reinforces the consumer's will to buy all the collection) and the differentiation by a unique consumer experience (a earth friendly packaged product  - where cheese is revealed after the process of opening the reusable carboard pack and unfolding a biodegradable parchment paper).

Acknowledgements: My thank you goes to Podpunkt for giving me the chance to work on this project as a head of design, as it goes for the the client Zuzię Rzymanek and Magdę Rzymanek, both sisters and founders of this amazing brand.

Strategy & Thinking: Floduardo de Almeida
Art Direction: Floduardo de Almeida & Diana Makulska
Graphic Design: Floduardo de Almeida & Agnieszka Prus
Photography: Zuzanna Rzymanek

Wege Siostry
Wege Siostry Zuzię Rzymanek Magde Rzymanek Floduardo Almeida
Wege Siostry
Wege Siostry
Wege Siostry

READ ABOUT WEGE SIOSTRY

CLIENT: Wege Siostry www.wegesiostry.pl
TYPE: Consumer Brand, Product Release, Print, Packaging Design, Illustration
YEAR: 2018
AGENCY: Podpunkt - Poland

Wege Siostry® (Vegan Sisters) is a vegan brand from Poland. When they reached us (at Podpunkt), they only had one year of market experience, selling this handmade product at small shops. This rebrand helped the brand to fastly have more demand and expand abroad: Today they sell in multiple european countries and some of the biggest markets in Poland (as it goes for LIDL in over 400 stores, or even E.Leclerc). This is the first and the main brand's product. An alternative to cheese essentially made from cashews.

Starting with the Mission: The founders of this brand asked for a full rebranding. They wanted to bring life, personality, a positive consumer attention and curiosity, driving and increasing sales.

Study & Solution: First I've tried to find out connections that could link the brand to the consumers brand's target, preferably by triggering positive emotions and something that could dazzle. And in many of the aspects founded in my research, there was particularly one that stood out: the fact that the vegan community (main brand's audience/consumers) takes animal-care into great consideration and has high interest for plant based alternatives products. Secondly, studies suggest that the world is getting more attached to the animals. We seem to start to value animals over people and we can easily notice this type of reaction in the internet. As a result, by portraying animals we were able to appeal to the vegan community, but also call the attention of a generic consumer, mostly from younger generations searching for healthy cheese alternatives / dairy products alternatives.
As for what concerns the illustrated animals, those were not randomly choosed and created. They are actually linked with the additional ingredients that caracterize each of the products (for instance, the boar as a lover of mushrooms).
We also had the planet earth environment into consideration, this brand stands for free-of-plastics. People have been tempting to value the brands that clearly display this flag.
At the end we have: diversification of product packagings (that helps the consumer to easily identify and select his favourite cheese(s), and reinforces the consumer's will to buy all the collection) and the differentiation by a unique consumer experience (a earth friendly packaged product  - where cheese is revealed after the process of opening the reusable carboard pack and unfolding a biodegradable parchment paper).

Acknowledgements: My thank you goes to Podpunkt for giving me the chance to work on this project as a head of design, as it goes for the the client Zuzię Rzymanek and Magdę Rzymanek, both sisters and founders of this amazing brand.

Strategy & Thinking: Floduardo de Almeida
Art Direction: Floduardo de Almeida & Diana Makulska
Graphic Design: Floduardo de Almeida & Agnieszka Prus
Photography: Zuzanna Rzymanek

Discover more projects
Leite do Campo Leicar Floduardo Almeida Branderfly

A consumer brand product, rich on tributes.

Rethinking and redesigning a product that was missing identity and sells.

Nespresso Yemen Exclusive Edition Floduardo MEO Design et Communication

Side by side with Nespresso® to launch rarity.

Rediscovering Yemen with Nespresso. A very unique coffee that deserves an Exclusive Edition. The first of 2020.