CLIENT: WHO - World Health Organization
‍TYPE: Campaign, Visual Identity, Brand Release, Print, Digital Design
‍YEAR: 2019
‍AGENCY: MEO Design et Communication

World Health Organization (WHO) was seeking offers for the development of global campaign in support of “World Patient Safety Day”; a global campaign aimed at raising awareness on how to avoid harm to patients in the process of the receiving health care, which is a huge global public health challenge.

TMEO was one of the six agencies invited to create this world campaign, and after a hard work between me (Head of Design Project), Jeremy Powell (Manager & Client Service Director), and Louis Paschoud (Creative Director) we won the project. WHO was looking for a creative concept and communications and information products with a call for action to support the goals of the campaign for 2019. And a successful concept would be adaptable with relative ease to different regional and cultural contexts across the world.

WHO would then evaluate the proposals based on originality and comprehensiveness of creative ideas, cost, feasibility of concept, adaptability to regional contexts, ability of the agency to execute plan. And although this was the winner proposal, WHO decided to reached us again (weeks after) to create a new concept/proposal that was then sucesfully launch too. Find more about what is the World Patient Safety Day.

www.who.int/campaigns/world-patient-safety-day